Web Survey Bibliography
Previous research showed that the visual design of answer fields for open-ended questions in self-administered surveys influences response behavior depending on the type of response that is collected (Couper et al. 2011). For narrative responses, larger answer fields produce longer, more elaborated responses (Christian & Dillman 2004; Israel 2010; Stern et al., 2007), especially with less motivated respondents (Smyth et al., 2009). Questions that ask for frequencies and numeric responses seem to be less influenced by the answer space provided (Couper et al., 2011; Fuchs, 2009). Until now, no study has looked at the influence of the visual design of answer boxes in open-ended questions that ask respondents to list all known items of a specific category. Additionally, there is only limited research looking at the influence of personal topic interest on response behavior in open-ended questions (Holland & Christian, 2009).This paper looks at differences in response behavior (number of items named, item omission, response latency, and response order) between formats that provide the respondent with one large answer box or ten small answer boxes when asked for unaided brand awareness. In three experiments embedded in Web surveys, respondents from a nonprobability online panel were randomly assigned to one of two question formats asking for unaided brand awareness of insurances (Experiment 1), airlines (Experiment 2), and car tires (Experiment 3). In two of the three experiments personal interest in the topic of the survey could be controlled for. The results of this study show that the number of brands named is significantly higher when ten small answer boxes are presented in two of the three studies indicating that respondents infer from the answer box format what the questionnaire designer expects from them. Personal topic interest and demographic characteristics of the respondents seem to play only a minor role.
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Web survey bibliography - Marketing/business (336)
- Response Burden in Official Business Surveys: Measurement and Reduction Practices of National Statistical...; 2013; Giesen, D., Bavdaz, M., Loefgren, T., Raymond-Blaess, V.
- How Mobile Stacks Up to Traditional Online: A Comparison of Studies; 2013; Knowles, R.
- Book Review: Brand Together: How Co-creation Generates Innovation and Re-energizes Brands, by Nicholas...; 2013; Wilson, Al.
- Digging deeper: using implicit tests to define consumers' semantic network; 2013; Riviere, P., Cuny, C., Allain, G., Vereijken, C.
- Conceptualising and evaluating experiences with brands on Facebook; 2013; Smith, S.
- How incentives affect web-based survey response rates of athletic program donors; 2013; Alvarado, G., Callison, C.
- Permission email messages significantly increase gambler retention; 2013; Jolley, W., Lee, A., Mizerski, R., Sadeque, S.
- How virtual corporate social responsibility dialogs generate value: A framework and propositions; 2013; Korschun, D., Du, S.
- Customer loyalty to a commercial website: Descriptive meta-analysis of the empirical literature and...; 2013; Toufaily, E., Ricard, L., Perrien, J.
- Discovering interest groups for marketing in virtual communities: An integrated approach; 2013; Wang, K.-Y., Wu, H.-J., Ting, I.-H.
- The Gamification of Marketing Research; 2013; Donato, P., Link, M. W.
- Measuring Up: Impact of mobile and segmentation on respondent behaviour; 2013; Luck, K.
- Responsive design for mixed-mode panel data; 2013; Bianchi, A., Biffignandi, S.
- Comparative analysis of data from web and face-to-face surveys. A case study on e-commerce in young...; 2013; Cappello, C., Pellegrino, D.
- Insights into Action Profiling shopping occasions for retailers through mobile and online research; 2013; Churkina, O., Morris, T.
- Mobilizing your Branded Panel: Panel data quality during the smartphone transition; 2013; Kugel, C., Brien, D., Blechman, J.
- Möglichkeiten zur impliziten Messung von Emotionen am Beispiel webcambasierter Gesichtsausdruckserkennung...; 2013; Wachenfeld, A., Moentmann, A., Bernet, F.
- The 2012 Confirmit Annual Market Research Software Survey; 2013; Macer, T., Wilson, S.
- Using Mixed-Mode Contacts in Client Surveys: Getting More Bang for Your Buck; 2013; Israel, G. D.
- ESSnet Data: Collection for Social Surveys using Multiple Modes; 2013; Sattelberger, S., Blanke, K.
- The Influence of Answer Box Format, Personal Topic Interest, and Respondent Characteristics on Response...; 2013; Keusch, F.
- Effects of Displaying Videos on Measurement in a Web Survey; 2013; Mendelson, J., Gibson, J. L., Romano Bergstrom, J. C.
- Can Google Consumer Surveys Help Pre-Test Alternative Versions of a Survey Question?: A Comparison of...; 2013; Stern, M. J., Welch, W. W.
- Tablets and Smartphones and Netbooks, Oh My! Effects of Device Type on Respondent Behavior; 2013; Ross, H., Mendelson, J., Lackey, M.
- Survey quality prediction system 2.0; 2013
- A nationwide web-based freight data collection; 2013; Samimi, A., Mohammadian, A., Kawamura, K.
- An approach to selecting online respondents; 2013; Terhanian, G.
- By the Numbers: Theory of adaptation or survival of the fittest?; 2013; Cavallaro, K.
- Measuring wages via a volunteer web survey – a cross-national analysis of item nonresponse; 2013; Steinmetz, S., Annmaria, B.
- Measuring working conditions in a volunteer web survey; 2013; de Pedraza, P., Villacampa, A.
- Research Design as an Influencing Factor for Reliability in Online Market Research; 2013; Wengrzik, J., Theuner, G.
- Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research...; 2013; Brace, I.
- The association between online gaming, social phobia, and depression: an internet survey; 2012; Chen, M.-H., Huang, P.-C., Bai, Y.-M., Wei, H.-T.
- Worldwide online research spending; 2012
- Unintentional mobile respondents; 2012; Peterson, G.
- The integration of facebook into class management: an exploratory study; 2012; Chou, P. N.
- The cross platform report. Q2 -2012 - US; 2012
- Screenwise panel: Frequently Asked Questions; 2012
- Research company spotlight - Mobile surveys; 2012
- Quality in market research. From theory to practice. 2nd Edition; 2012; Harding, D., Jackson, P.
- Online survey statistics for the mobile future. Updated with Q3 2012 data; 2012
- Not just playing around; 2012; Ewing, T.
- MRS Guidelines for online reseach; 2012
- Mobile email opens report 2nd half 2011; 2012
- ISO 20252. Market, opinion and social research-Vocabulary and service requirements, 2nd Edition; 2012
- Global market research 2012; 2012
- The war against unengaged online respondents; 2012; Gittelman, S. H., Trimarchi, E.
- Qualitatively Speaking: The five absolute, no-excuse must-dos for online qualitative researchers; 2012; Rossow, A.
- By the Numbers: Lessons for using online panels in B2B research; 2012; Elsner, N.
- Measure the response burden in the Swedish Intrastat system; 2012; Weideskog, F.